The situation
A two-doctor sports chiropractic clinic in Denver that treats road runners, trail runners, triathletes, and weekend warriors. Roughly 350 active patients. Big seasonal demand spikes around marathon weekends, trail-running events, and ski-season transitions.
The chronic problem: event weekends generated 40–60% more inbound inquiries than normal weeks, and the existing voicemail-to-callback workflow couldn’t keep up. Acute athlete injuries that called at 6 PM Friday before a Saturday race had a >50% chance of finding another DC by Sunday.
What changed
- AI receptionist picked up the after-hours surge during event weeks. Same-day Saturday slots that the doctors hadn’t been advertising were surfaced automatically in the booking flow.
- Sport-specific intake captured mechanism of injury upfront. Doctors stopped walking into the room asking “what happened?” — they walked in knowing.
- Return-to-play (RTW for athletes) documentation dropped from ~30 minutes per patient to ~4. The RTP form became a structured one-click flow.
- Coach + trainer attribution identified that two specific high-school athletic trainers were generating ~30% of new sports patients. Quarterly thank-you outreach reinforced both relationships.
- Performance membership ($89/mo for bi-weekly tune-ups and quarterly movement screens) replaced ad-hoc visits for ~40 serious endurance athletes — adding ~$3,500/mo in stable recurring revenue.
What the numbers mean
The +70% event-week new patient lift is specifically about the peak demand windows — not a 70% lift across the whole year. The voicemail-only number dropped because the AI receptionist now answers 24/7; some patients still prefer voicemail, but those are minimal.
This case is illustrative. Specific clinic names and live numbers are not shared.
The unexpected unlock
The athletic-trainer attribution. Both doctors knew anecdotally that Coach M. at one of the local high schools sent athletes their way. Neither knew Coach M. was generating ~17% of all new sports patients until the dashboard showed it. The clinic now sends a handwritten thank-you note and a small gift quarterly — the relationship has tightened, and the referral pipeline has roughly doubled.
What we’d do differently in retrospect
Set up the Saturday-slot overflow logic in the first week, before the first event weekend. The clinic absorbed the first big race weekend before that was wired and lost 4–6 patients to delays. Once it was wired, the next event weekend ran smoothly.
Book a demo → to see the sport-specific intake and RTP flow live.
“Marathon weekends used to be chaos. Now the AI receptionist handles the surge, books athletes into Saturday slots we didn't even know we had availability for, and our doctors walk into the room knowing exactly what sport and what mechanism caused the injury.”